Privacy Policy

Last updated: October 23, 2026

Who we are

HelocRate.ca ("HelocRate", "we", "us") is an advertising and referral platform. HelocRate.ca is not a mortgage brokerage, lender or mortgage agent. We connect Ontario homeowners who request information about home equity financing with mortgage brokerages licensed by the Financial Services Regulatory Authority of Ontario (FSRA).

This policy explains how we collect, use and share personal information, in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA).

Information we collect

Information you give us: your name, phone number, email address, the province where your property is located, whether you own a home, the amount you are looking to borrow, and any other details you choose to provide in our forms or when booking a call.

Information collected automatically: IP address, browser and device type, pages visited, time on site, the ad or link that brought you to our site, and similar usage data, collected through cookies, pixels and similar technologies.

We do not ask for your Social Insurance Number, banking information or credit report through this website.

How we use your information

  • To refer your inquiry to a licensed Ontario mortgage brokerage so it can contact you about your request.
  • To confirm your inquiry and send related communications.
  • To measure and improve our advertising and website.
  • To meet legal and regulatory obligations and to prevent fraud.

Who we share your information with

  • Licensed mortgage brokerage partners: when you submit a form, your information is shared with a mortgage brokerage licensed by FSRA, which will contact you directly by phone, text or email. That brokerage handles your information under its own privacy policy and its obligations under Ontario law.
  • Service providers: companies that help us operate the website, forms, scheduling, customer relationship management and advertising (for example, website hosting, HubSpot, Google and Meta). They may only use your information to provide services to us.
  • Legal requirements: where required by law, regulation, court order or a regulator.
  • Business transfers: if HelocRate.ca is sold or restructured, information may be transferred to the new owner under this policy.

We do not sell your personal information to data brokers.

Consent

By submitting a form on this website, you consent to the collection, use and sharing of your information as described here, including being contacted by a licensed mortgage brokerage by phone, text and email. You may withdraw consent at any time by contacting us (see below). Withdrawing consent may mean we cannot process your inquiry.

Electronic messages

Commercial emails and texts are sent in accordance with Canada's Anti Spam Legislation (CASL). You can unsubscribe using the link in any email, by replying STOP to a text message, or by contacting us.

Cookies and advertising

We use cookies and pixels from providers such as Google and Meta to measure ad performance and show relevant ads. You can block or delete cookies in your browser settings and manage ad preferences in your Google and Meta account settings. Some parts of the site may not work properly without cookies.

Where your information is stored

Some of our service providers store data outside Canada, including in the United States, where it may be subject to the laws of that country.

Retention

We keep personal information only as long as needed for the purposes above or as required by law, after which it is securely deleted or anonymized.

Security

We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission over the internet is completely secure.

Your rights

You may request access to the personal information we hold about you, ask us to correct it, or withdraw consent, by contacting us. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

Children

This website is intended for adults who own property in Ontario. We do not knowingly collect information from anyone under 18.

Changes to this policy

We may update this policy from time to time. The "Last updated" date shows when it was last changed.

Contact us

Privacy Officer, HelocRate.ca
Phone: (647) 360-3039

Disclosure

HelocRate.ca is an independent advertising and referral platform. HelocRate.ca is not a mortgage brokerage, lender or mortgage agent, and does not provide mortgage advice, arrange mortgages or make credit decisions. When you submit an inquiry, your information is referred to a mortgage brokerage licensed by the Financial Services Regulatory Authority of Ontario (FSRA), which will contact you directly. All mortgage products, rates and approvals are provided by licensed brokerages and lenders and are subject to their own qualification criteria. Rates and examples shown are for illustration only and are not an offer of credit.